Gathering insights

The Lilongwe Wildlife Trust campaigns team have been busy designing the new ‘mkango’ campaign, generously funded by the Lion Recovery Fund. 

It aims to increase pride in and respect of lions, and support other initiatives that reduce unsustainable practices such as human-wildlife conflict and wildlife crime, especially the trades in bushmeat and carnivore products.

Thanks to all that have participated in the focus groups and surveys so far. 

We look forward to launching the campaign on World Lion Day next month.

*photo from Trocaire, used for illustrative purposes*